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Auction turnover of ornamentals exceptionally good in first quarter


Auction turnover in the first quarter of 2021 for cut flowers grown in the Netherlands was 31% higher than last year. In the first quarter of 2021, 6.5% more products were sold against an overall 23% higher price. This appears from auction figures provided by Floraholland. The turnover of potted plants in the first quarter of 2021 was no less than 25% higher than in 2020. The average price of potted plants in the first quarter was 7% higher than in the first quarter of 2020. The increase in the number of sold potted plants in this period was 17%. In March 2021, the number of sold garden plants increased by 64% compared with March last year, whereas the average price of garden plants increased by 32% compared with March 2020. First-quarter revenues in 2021 from garden plants increased by 65.5%.

Export value of ornamentals reaches record high in March
The export value of ornamentals in the first quarter of 2021 amounted to almost 2 billion euros, which is an absolute record for this period. This appears from figures provided by Floridata, commissioned by the Dutch Association of Wholesalers in Floricultural Products (VGB). According to VGB, the record export value is mainly due to an increase in the purchasing price of flowers and plants as a result of the low market supply and because air transport costs were high. Easter also came early this year, which meant the additional boosting effect Easter has on the export of flowers and plants already partially took place in March. On balance, in March 2021 the export value increased considerably by 103%, which is more than a doubling. The total monthly export value of cut flowers, potted plants and garden plants has never been as high as in March of this year.


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Auction turnover

Industry data export

Huib Silvis

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