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Steep decline in exports and auction turnover of flowers and plants over the summer


Up to and including June 2022, the export value of flowers and plants saw a modest growth over the same period last year. The initial growth changed into a contraction of 1% in the period through to August. These results appear from the figures published by Floridata, commissioned by the Dutch Association of Wholesalers in Floricultural Products (VGB). Also, the auction turnovers reported by Royal FloraHolland of cut flowers, potted plants and garden plants grown in the Netherlands show further declines over the summer months again.

Although the auction turnover of flowers grown in the Netherlands was still 1% higher in June over the previous year, there was a strong decline in turnover in July and August. In July there was both a declining volume (-12%) and a lower price (-3%) paid for products. In August, the flower auction saw a declining volume again (-2%), in combination with a strong decrease in prices (-9%).

The auction turnover of potted plants grown in the Netherlands also saw a further decline in 2022. At the end of August, the cumulative turnover was almost 8% below that of 2021. June (-20%) and July (-20%) as well as August (-10%) saw a strong decrease in auction turnover of potted plants over a year previously.

The turnover of garden plants grown in the Netherlands at the flower auction Royal FloraHolland also declined further in June, July, and August. After eight months, the cumulative turnover is 14% lower than in August 2021. June, July, and August contributed to turnover stalling. For example, turnover decreased by more than 30% in June and turnover and by almost 18% in both July and August.

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Auction turnover

Industry data export

Jop Woltjer

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