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Sales of flowers and plants off to good start in 2022

01/03/2022

Exports of flowers and plants are off to a good start in 2022. January saw the export value increase by 26% compared to January 2021. Over the whole of 2021 Dutch exporters realised a record 7.3 billion euros, which was 22% higher than in 2020. These results appear from the export figures published by Floridata, commissioned by the Dutch Association of Wholesalers in Floricultural Products (VGB). According to figures from Royal FloraHolland, auction turnovers of cut flowers, potted plants and garden plants grown in the Netherlands strongly increased again in January over the same month last year. Although a 60% increase in sales of garden plants is striking, the first month of the year is of minor importance to the sector. For cut flowers the growth was mainly due to higher prices (+36%) while the volume was lower (-10%). The decrease was mainly caused by fewer traded tulips. At the end of January arrangements were already made for Valentine's Day, which always leads to an increased demand halfway February. Turnover of potted plants was considerably higher (+29%) due to both an increase in supply and a higher price. In particular the revenue from Phalaenopsis and other indoor plants and arrangements saw a strong increase.

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